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June 29, 2022
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Burberry continues digital domination to deepen connection with Gen Y

September 19, 2011

Burberry

 

By Kayla Hutzler

British fashion house Burberry is live-streaming its women’s Prorsum runway show today and letting consumers buy looks immediately following – a move that experts feel will strengthen the brand’s relationship with young, affluent consumers seeking instant gratification.

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  1. Brands cannot approach the metaverse like Web2
  2. Day’s wrap: Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  3. The logic of livestreaming in China is changing: What does it mean for luxury?
  4. Louis Vuitton, Tiffany & Co., Burberry, Starboard and Fairmont
  5. Dior explores ancient textiles for summer menswear
  6. Tiffany & Co. further commits to music with latest partnership
  7. Cate Blanchett channels Hollywood elegance as newest Louis Vuitton ambassador
  8. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
  9. New York, Hamptons see double-digit super-prime sales growth
  10. Rolls-Royce showcases Dawn in carefree, cinematic campaign
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