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Research

Burberry continues digital domination, tops fashion IQ study: L2 Think Tank

October 5, 2012

 

British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.

Top 10 brands include Burberry, Ralph Lauren, Gucci and Louis Vuitton as Genius ranking and Hugo Boss as Gifted. Meanwhile, marketers including Manolo Blahnik, Givenchy, Badgley Mischka and Missoni may need to step up their digital savvy, according to the study.

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