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Research

Burberry continues digital domination, tops fashion IQ study: L2 Think Tank

October 5, 2012

 

By Rachel Lamb

British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.

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  1. The RealReal adds new customer service features powered by Salesforce
  2. Thoughts on Oculus, the Westfield World Trade Center mall in New York
  3. The Bridge continues to challenge concours preconceptions
  4. Estée Lauder plays with femininity in cheeky cosmetics campaign
  5. Consumers are buying into the new Bottega Veneta
  6. Chanel highlights handbag history via contemporary classics
  7. Estée Lauder unveils new retail concept as department store shopping transforms
  8. Mobile wallets to exceed $3tn in the next 4 years: Zion Market Research
  9. Dior goes for gold with flashy J'adore campaign
  10. Mercedes explores Japanese culture with content creators
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