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Research

Burberry continues digital domination, tops fashion IQ study: L2 Think Tank

October 5, 2012

 

By Rachel Lamb

British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.

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  1. Influencer posts are 8 times more popular than brand posts in China: L2
  2. Apparel: What bricks-and-mortar retailers and ecommerce players can learn from each other
  3. Chandon shows off how it actively listens to sparkling wine drinkers
  4. Hermès pop-up gives vintage silk scarves some TLC
  5. Key takeaways from Financial Times’ Business of Luxury Summit 2017
  6. Vogue beauty director picks “petal-perfect products” for limited-edition Birchbox
  7. Gen Z will only engage with branded content if it is transparent and valuable
  8. Automation, designer wellness, Aston Martin and malls - News briefs
  9. Parmigiani opens the book on brand history in digital display
  10. Bergdorf, ITC team to bring small Italian labels visibility
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