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Mobile

Personalized mobile banner ads: Does less mean more?

October 5, 2012

 

By Rachel Lamb

Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.

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  1. Audemars Piguet acquires majority stake in Swiss watch component supplier
  2. IHG to serve exclusive Moët & Chandon sip at US Open 2025
  3. Travel remains top of mind for HNWIs: Altiant
  4. De Beers Group finds diamond host stone in Angola
  5. Rolex Awards Laureate leads recycling breakthrough
  6. Luxury Unfiltered: Opting for access over ownership, the next generation is redefining luxury
  7. Valentino CEO parts ways with brand on mutual basis
  8. Europe’s largest Porsche event draws record crowds
  9. Burberry returns to London in latest campaign
  10. EBay confirms new designers for ‘Endless Runway’ fashion month events
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