Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"d6b14609a6b54ff7067fbdecbf881aa5","s":"3dbd74c634348701"}