Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"8ac491b21c141b7cb8c98a3f36584593","s":"b66e5da40490f29a"}