Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"32d93c609a75a5e0e0391d2aba5f235c","s":"9081daa7a750d2da"}