Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.
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","iv":"73f16f4ec9d334ad17f07ed6be9be0d4","s":"f9e77d170ac27e88"}