Luxury Daily
The authority in luxury news.
March 1, 2026
  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Adam Driver becomes his own hero in Burberry fragrance push

July 28, 2021

Burberry Hero is the British fashion label's take on the modern man. Image credit: Burberry

 

By Luxury Daily News Service

British fashion label Burberry is riding off into the sunset with a Hollywood star for its newest men’s fragrance.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
VIDEOS
More Videos

MORE IN Fragrance and personal care
Balmain Beauty presents first prestige fragrance
Loewe Perfumes boutique takes shape in Seoul
In prestige beauty category, hair outpacing fragrance purchases in US: Circana
Estée Lauder Companies raises full-year outlook
Deadstock denim from Nona Source dresses new Guerlain drop
Coty partners with OpenAI



RECENT ARTICLES
Annual revenues rise 15pc at The RealReal
Wolford seats new CEO, chairman
Waldorf Astoria Goa to open in 2030

Jumeirah scripts hospitality story in ‘Our Flame’
Christian Louboutin delivers striking summer 2026 campaign
Rolex Awards welcomes 50th laureate class