Burberry honors roots, presents spring collection at Highgrove Gardens

May 13, 2025

The campaign was shot by Berlin-based photographer and director Camille Summers-Valli. Image credit: Burberry

British fashion house Burberry is continuing its partnership with the Royal Family’s Highgrove Gardens.

The fourth iteration of an ongoing collaboration between the two parties is commemorated with a spring campaign that includes “Downton Abbey” stars Elizabeth McGovern and Laura Carmichael, as well as Mr. Malcolm's List lead Sopé Dìrísù. Store activations such as window displays and bespoke floral installations will bring the 28-piece collection created with British artist Helen Bullock to life at select Burberry boutiques in the U.S., U.K. and China.

“This new collection in collaboration with British artist Helen Bullock is the result of our strong and continuing partnership with Highgrove,” said Daniel Lee, chief creative officer of Burberry, in a statement.

“Asking these esteemed actors to wear the collection was the best way to make the clothes come to life.”

In full bloom
The campaign’s two-minute-long video and still imagery transport viewers to a timeless British garden estate, where moments of familial intimacy unfold with an air of irreverence amongst spring blooms.

The collection encompasses womenswear, menswear and accessories and highlights the designs of Ms. Bullock, who drew upon the Kitchen Garden at Highgrove for inspiration. Her four illustrations include flowers in full bloom, lush vegetation and a fountain that can be found within the Highgrove properties.

“The Gardens are so vast and rich, it was hard to decide where to start,” said Ms. Bullock, in a statement.

“But I soon fell for the tangled sway of wildflowers and that special combination of dancing poppies and cosmos,” Ms. Bullock said.

The Royal Warrant holder pays homage to its longstanding relationship with the outdoors by prioritizing natural fibers in the edit. Each piece within the collection uses certified wool, organic cotton or organic silk as its main material.

Paris and New York-based photographer and director Camille Summers-Valli captured the campaign with Mr. Lee acting as creative director while London-based creative studio Lane & Associates provided artistic direction.

Burberry furthered its commitment to the natural world with a donation to The King’s Foundation, a charitable organization dedicated to preserving Highgrove Garden while promoting environmental education and increasing visitor access.

“The strong relationship between Burberry and Highgrove continues in this fourth collection, celebrating excellence in British creativity, heritage and the wonderful outdoors,” said Scott Simpson, retail director for The King's Foundation, in a statement.

British roots
The campaign is part of a broader push to marry the fashion label’s British heritage with modern luxury and global relevance under Mr. Lee’s stewardship (see story).

Campaign imagery includes illustrations from British artist Helen Bullock. Image credit: Burberry

Last month, the fashion label released its High Summer 2025 edit with a campaign that was shot along the British coast and featured a cast that included talent from across the United Kingdom (see story). The campaign eschewed the region’s image as a rain-laden destination in favor of clear skies and blue waters, reimagining the British seaside as a place of glamour.

The spring/summer 2025 campaign followed in the wake of the maison’s March marketing initiatives, which consisted of “It's Always Burberry Weather: London in Love,” seven short films that celebrated everyday romance within the capital (see story). The celebrity cast donned an assortment of outerwear pieces, including iterations of the trench, to highlight the brand’s position as a purveyor of British style.

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