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Internet

Burberry uses Vogue for all-digital eyewear push

June 21, 2012

 

By Rachel Lamb

Britain's Burberry opted for a completely-digital multimedia marketing strategy for its eyewear campaign that includes music, videos and images that are now on Vogue.com.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
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  3. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Dior builds five-story statement flagship in Beijing
  9. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  10. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
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