Apparel and accessories
August 4, 2020
Thomas’s Cafe at Burberry Open Spaces is the brand's new social retail store in Shenzhen, China, exhibiting how the company is testing new digital/retail hybrid ideas. Image credit: Burberry
By Dianna Dilworth
British fashion label Burberry is turning to its core values to survive the pandemic, and its reliance on its transparency and ethics, along with investment in adaptable digital strategies, could help the brand come out stronger on the other side.
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