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Feb. 5, 2026
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  5. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  7. Luxury Women to Watch 2019
  8. Mercedes-Benz highlights 140 years of automotive progress
  9. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  10. Deadstock denim from Nona Source dresses new Guerlain drop
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Research

Burberry sets standard for engaging Generation Y: study

December 20, 2010

Burberry has lead the industry in digital engagement

 

By Peter Finocchiaro

Burberry has reaped the benefits of digital experimentation, social media savvy and public relations acumen to earn the affection and dollars of young, digitally aligned consumers who will dominate the luxury market in years to come, according to L2 Think Tank.

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  1. Qatar Airways, Art Basel kick off partnership in Doha
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  3. Balenciaga releases Valentine’s Day capsule
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  5. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
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