Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search

February 25, 2020

Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry

 

Burberry has debuted a new augmented reality shopping tool through Google Search technology to allow consumers to imagine the British fashion label’s products around them.

To read the entire article, please subscribe or