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April 8, 2026
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Apparel and accessories

Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search

February 25, 2020

Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry

 

By Luxury Daily News Service

Burberry has debuted a new augmented reality shopping tool through Google Search technology to allow consumers to imagine the British fashion label’s products around them.

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  1. Louis Vuitton adds to Color Blossom collection
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  3. Lancôme seeds longevity-focused skincare with 20th Century Studios
  4. Force 10 collection leads Fred campaign
  5. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  6. Equinox Hotels to host third annual Global Sleep Symposium
  7. Global secondhand market to hit $393B by 2030: ThredUp
  8. Luxury Unfiltered: The crisis playbook luxury keeps reaching for, and why it fails
  9. Prada Mode exhibition coming to Chelsea Hotel
  10. NetJets developing exclusive-use terminal in Augusta, Georgia
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