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Apparel and accessories

Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search

February 25, 2020

Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry

 

By Luxury Daily News Service

Burberry has debuted a new augmented reality shopping tool through Google Search technology to allow consumers to imagine the British fashion label’s products around them.

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Cosabella acquired by Calida Group
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. Gucci reintroduces blue monogram canvas in ’70s-inspired campaign
  5. Register now for free event: Women in Luxury 2022 eConference
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. Jaeger-LeCoultre depicts Benedict Cumberbatch ‘in perpetual motion’
  8. Taj Hotels places women at the heart of luxury
  9. What do differing NFT strategies mean for luxury?
  10. Cartier taps into its wild side with contrasting collection
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