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April 3, 2020
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Apparel and accessories

Burberry, simulating in-store experience, debuts augmented reality shopping tool via Google Search

February 25, 2020

Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry Burberry wants to simulate the in-store shopping experience with its augmented reality tool. Image credit: Burberry

 

By Luxury Daily News Service

Burberry has debuted a new augmented reality shopping tool through Google Search technology to allow consumers to imagine the British fashion label’s products around them.

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  1. Preparing to reignite your luxury business post-pandemic
  2. Fashion sites show slow signs of life after March drop-off
  3. Luxury executives expect shutdowns to go on for months
  4. Kering’s Pomellato, DoDo jewelry brands, with $109K donation, take stand against domestic abuse in housebound Italy
  5. Bloomingdale’s parent Macy’s teeters on edge, furloughs almost all employees
  6. Neiman Marcus Group, ravaged by COVID-19 lockdown, to furlough or cut salaries of most employees
  7. Marketing during the economic downturn
  8. 20 tips for luxury brands to remain relevant during the COVID-19 lockdown
  9. Luxury business, while resilient, likely to contract $66B to $77B in 2020
  10. Four Seasons, Belmond lure homebound consumers with virtual events
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