Mobile
May 31, 2012
By Rachel Lamb
British fashion group Burberry is bolstering its mobile marketing through a banner ad in the TV Guide application that links to its mobile commerce site.
{"ct":"a+tzWRyyOz+Lsxqx6dSTEtzPe9T2hsAu2n5XFaUj6NTG1KONHO8c8UKTLI1fi+XSAFzFE\/jStWcbXAvrQuYu3vBTUJErJl5sx\/PGCtps5bv\/USNTgmjpUK8aW+NfCDWk3YCcpQoMw1ti5JPZ+d7qI2Nqj15ttbYDQ4dojn8IOIHkcjj8xIbnkOq5ORdE+z24Nvd6wlTFZfGbVL1wQrUjYzJrWg2MNJzNsCNBPO1J3TThAugJnGnVuh\/iFEMUcWPlAceZwvB3sTZi+TBDbg8tLaD9tzOVcLtT7B1LLQyNM8gtiDilKP2IgSxBCggjKpw\/wwr\/5azqp9ciFUm3h5sXLO+fTW3HBh0PSczPYRIZ\/YIWpsGBWXDIs60jQ6FATfCDxFHouTkndhofc6jP+o30qQOS6C4p5saETjja32rlBeBuMfSACcgAf3lL0xRVyO89SHbmz1VJU7zgTjt75PgcJfMrEFl70uinGxA2UENhA2hiZ8jbBeBhUyqKSIpi7glAZJeFq1vvXvuA4ED83cj45cinlCGyegMeYUrhYaVQOEC\/Kd2VC6G09pxg3N7H05stQyrAw5RWxqfC7sJqbaA4b0AaBvm5KrrnNe7t+mQvp7ui21M0QaDzLa6aleSA1U+py2k2KCdVAg65jXC1FKrxYtezqWMIdI5RaN6Y5OqwwLwlRVvBhKigsPFwaGZhrFaUI3gw0KL0aSVCBTW9pe2fwjyWYbWrnwzy15QPWjiAQ5x6YIXERtcdaW+RIZa5rPnMpqC6kl0YXuvlYJQwvr5XstLjrYA42e6MeNpl+XUOQWbN+Hj6yiQGNKdWyt8ZSEe8u73wuMmhAsT5APw+JX9mXpirGCxNPMcdQoS4LXTjKjfwZlRe2rNiQvtZ6Pen5x\/sgbxd7oH1a6CHhBpAwvj39omlLvA3NPxXxGnpzQYPJiilJWbSdiwjgn2\/AdkCYWm9vfoLcTc6mVdwEA9UqUU+WDk9WRCciHXfGI+2IwejmXNJP7f0TVQ2OSLasNOF9IsJTfo9lNEb9EoGyyaIoWpu5xI8r5w7QlQvt+rFxNfQELQ2LCm8Kqp7ruRAODwAK6Qt+sD5Ko9NKCI4\/0\/+HvFqeDK+XvOKKuIrVC7+w5yOOjY5wMdZdG7+hp7MDuS51DkLNHxxG77Vpi\/BdQI8sU+89ksl7blYum7nVzeE0STV7KzNGsA0B6WKOqOgEMd+vscnEn6PpXWbz4dGaFbMWXL4+t5GC2n\/QfZEsCE7t0ErAPanMs6Da6cU6G3UGhkG73IMOJcTG8PkthAYWIObuX+xk4ryLMZQBzxiQzNDd5X0VMq25fxv+gM+aZ7\/1I2R83asJ15WAUU3gN0E5m\/RDUXLIl8JIN\/\/pmNSfuRhkHqMxYVKPkM3+jXm0caFdcOJaFIx\/FIOxo1OOSQ0vzD9fHK1EE7+CW1K191HsY39Wk203bmo3iwnKy+vfSG++DXsLb+ysJC8lApSv6O3XwROHCgpN32oKh5nq6tAw0RdEsi45mfqBFFHP1h11sGV1M+80gaxpauM6X31b4ewiLkHBxOU\/vPNWtsjjX6NspCHcdtEOtiE94lKnOHFLHJ04xPOE\/gIJhOtvWl\/o5vkUtBP35uo+Abi86gp+P0lNvzU5wWHjd4gcadGvz4zK2Ja5Nqpf4Q2jbwtTlxEsCsUd5UnduqYDhcPvxgxuy2rj8xDFcMi11cnlEpLcS0KGdZB8wNs4xQYHeCFZD0KJkrsfqO36cs1mJdtjHovs87Z4g0EHupNlZi4l9nxsQr3hmAl65CuyZFgnN1VIbgktcqcmZ97V4FTYlt5Q9RWXVf8m0MSdLPmEO\/EjcadCT\/3l3qu47D3BkEexzD3zfMuZJa8yf3KP+kouYltFqMTzHXnlapeqqZphIGHYQTmCkhPSo6IsGgCHZU9ZdVhvyh4WlAmCSqJ143oWpP3YDhmrWGpRsUAHp+49MbAIeTdp4eK\/Vz9nA0CDZYB+1E9bn0SiP\/1U5Q4E53xi+r7XecDuXzATQU9SW84AG6jXvciLBje8IbemM8OJcAvV\/JOP2o4Pad3XH3oApMERxprgFjE6kg1hdLVE9YwiusGIyoRjmp7WszpVFVjbKPh4ItLwfri2jBGoSXKl9HIv62rpLSmaqdcihUX3fJBUcwuAvQgGJfVrmtyyjHE75IIMQYYsKNaScQvkIAATzraOINLGDIUuKWePRqztpZdPw2IUhe3z+FPMpFNCs9He0jk5uOXPiTU2F8iI07ebb38wKW874gsQXFdMZxrEj2cnlDe6f\/2ssNWIIliraQYvFdbMNzW8rxOEBu1FrMiEhi7AtVW6j8McQDFwTNe8cdrpM6XzEwCLiC\/A19upjgGCALosvBFiFt4OpEasFTquoPivViymAup\/M+398IH4IE9Tj\/zJIKwGokqBFLYJe\/FKUEu9ZLtJ+yJ\/ObpfsTGKXixKzx\/S9Xz\/oTmMV40VZIgdU4dWAerCTatnGGlZRwkCGhARMwMTDgijCv1HNu+j5VYINieLH7yWZUWKhE8+i6HXT2gAqBc6cJn9127ezy4WXSjHwcrl06tIWDXXvqrRN0cNyc40U3Xr5ur73dcvujsRatq7yuajZ+78jUWShDZgPmpNJ4USywWCPVlmn919BzsU6f1MtEn53Z2o8rSbxk9w5PDIQsSOxiPyo30FRXhJ4pp3JDr9lcFn28OjLR4cg3AuRMk4MXuQrlXUyGmpwh2ijrHXVy\/5MD2TtCkWF\/pIpBPNbAgElj0eQTR\/QcsxjPAKgsQTP3pxPP1XysA2fICjXU7\/C3v5qFABziSK1ft+J\/lzxccH7ioKqBPjwbCPud79HCQvN\/Hd8pukY\/\/51w\/z1Mnheu32FtO2Gt1yupplH6d+lZPT5emBSBfOAeqUX\/29tyDrjOZo0sny6\/UK3Zg8Eb4Kqnnz3dcg2FGgVDgI4aWaJmttdS8E11oprnx6i9NnFUJzF2e6ze5Cgd8CQt7YB365r+REM3OA2fIvawUZ+xPCkYJok4knriw9vqv1BE\/dxecoUTxK9du\/CNQhqgISxAdzHA\/fEBAB0OAH9bTp6EHrwM3pcktEvEy2BFJCDh5SkOfnwM8YzWEhnxE6PYGfsqpeuMt5Pdl4o9xcV9trSjMjp282YFurIQ7M\/f\/ryfCRBjaol8cekzkz2i0\/VrWtU5gl3lqleCn9DJ9\/uqLLw8Qa7B5aHWsf9rn1Ovx7e\/iP7dJAkqLBnsIkHkRLeBgPwmhbj7Eiby4SwUleuS0nU6ArVmatb2pIm6XGp5dWu0g3xE3UngI67aNXX5BTVYCjMUPc10x42O+wLMwRgf1llfxUcWKLbS+\/OJlMQDGIr\/vup+L6te1V0m6MEfqWZUNhJ0MmeovgjLTqAcZX4cdw\/dmPHuQQjUqcLPkiGQe\/Iz8Lhc5J1qQyY6lYyycJQA577FtT2q25JU7h0QVobifIzgvqceZjTub3qCEv4kOW1+VTaM5iZTGXcYpHB44ZBEdWabV0kdpXXbJwqA7mCv3LZCLSwFFSiOboa+gvdWhI\/\/jib6toVESpzJspc1Jz3k9MoEhcGUmZ23hkMi6tXN8hh9TeTq15DWHfuhwAFpL8omIADy5ws1UPB+mdKMxyZrnVtWofF82c2vULsz7qu6xbwSDMJEZXo6allBSl22o+DjzMay4SwD\/7nr4KN11HBd39EC8E\/yJ8zPe1LCw\/vSfTuuNZRX5StVuccQOFbDW+PCnN4nxfcR9QpUIYM24\/waKjJzFK0C2QEfDMl6ZGyXMPWwr5MTvVagIPrPYC64Sl1oD\/Nz2hWOJ12mnRmQ3CNv3xVbkeGIfZaubdAENPxFCI+scY2xvtg3ghFvYUrMCwT48LzYUp+5B3Tn7qHT8UASUSV07XbE4qS7DRCSHXtYwko65E\/0WpS3+JTprBbx+nHKGJtBJBSUwPUJUTyp0xaTgdjNJmQoTWmuHvjFFASLWEgaQOoqlE9EbWy58IhXPO5aiVcv9\/lfhk439Pic9119UtQ7x0iFgtoEIIoKLJzBQwmh79I38ZWhTxJHJts0hiravPrDgViKc0rU6aiLXXJVjtldMRX7nIsLS8dWwCDgn17QFysE3GjVLRRzXrToZ\/oVVnZvpJrvxs0dIwP+COv6G8FIEA2\/QoXyN0Kut19CzD\/gy50iR+NNGCpXNzThBFKpcGBTq1OoTyQJvyEN0RMetPb\/4XpjTpeXUQFUSbmpC3\/bWrjsLtmg8\/jWwhKjL14+JpecNNHxoQZZYJ4Knk3cNzkkNSkXC1KB+qGy+KRNLDtL2A6wfpAtxEOuUF1YzyHw\/DZssRlqPr4gkkAorCQZCcje7uJT6r1qaK0dpcaXEjMocO5x6P21OYoInSW1rWRi9JEX7CisI1B\/08sDUvAE5igwYcBfH2A6U3JJkOInvUJe\/FhnPIRdnhjjOYMdXt6RIb5otFud69tRtnbyrT3s+YZ0E0DX5XwmUr2Q2tu1HP\/4eaq2IsrPIWBLLc5RmCtARWjQgxAZjMHEtyyBAv9OwFMneObymIFTqhWN9219G6dr\/0YLfaP7AUNPhKyGFEg2D3sEcMexxNuKoEMr\/Z5V45Byg1g7i59pvqe0lQl4Sumg5LGhXvDNpRcfae7AywXReNrpYi6W+zNykB\/vDX8wqHbi8d2Lypn9i6c77v27OpNPqCaaxOpUivWHpgTyNNjWnCKUtNTK\/uQ1PSalSYn7Pc0lPe\/f6AlKhHW89nX+KKodtLE9fTVNUh0w1C8tnVOUzWZIpKdVLhVycbqntqTJwjRVNPlu+5sJjpphSMP80cFspYGXMtrWibS+6AyQsoEQso5Hv8rpJgGnbn9j3nWgaauSUTxheET37aAev3+HJyYLRsiaLzRNPJfGMFkFz5QpVg2Kl5OU5j19E+L9O7XJ7q4Q1q\/AK4FnkhJxDLzIVf\/2RqdzY+WoBzlcWNxDA5ym0AUzeoY5oTbTDIwKnkyl6c3O\/GgY7g8Fwvaz6ATq4n8Nw5Wl\/BGmv1ip4uoaljZQJgwR1l1xwibtfHMaaBr74Kf13VwrpFAX3xDRRUZmm34oAWPjl7U6nxSKhFJGD1th+VBVDScMBUOzcdrlkbQPz+brobVaZpiXZLxIc8plihtrrx2DHC\/c4HxIZHhFkSX53R2+36StwUqxI6uAM98haDcYRIt55y7F36yb\/Sa\/BXt7i0txYIgRfhiMURyvFH0DDOHeAS2RSg2yXriNKDJSnHWtAhENmKChv9L4Y2gfZAL8eHRUlteekC6K4KhiDB+x+SJCfEBGKCdxKjKUoPSIZJhEsn6Dmxv85wxucb+ik7K2nldFEdyIU8UeHcMFYZ4M75RGKeQLOTiWE+rTcKIUQ9Ro0zAxSD0V\/knvqVGCeC9tX1nQz61eEmxZzeZSslAR18af3HanSo2K6HgM5rz4\/ioW65Z5NwClg4PB2o2fBCp5ExUkMvHUZcEEf4TDy2sJHSdLgWgBa9RrpdwNy\/3aEK+SdvlvkPeZKSqhr5pFw5PVVxRm1YvnPredAT6dF\/3bTiMyn6PhuBITFr\/digU4AZBXOOJwrK1MlZLfHt+tVs8OdFwn5B2lhcBfQvlxRFGNSRO10hpMa2lNzgWzYzGLoMwHtZHJbUz6AhdhdkRt4Wdn6hoV9PSESwDG7SHc7mXpfeQ6XqXvw8inwZBCRspdqZBCDayqfZhd416SRGWTO1yZ55o9BwHWLWkeDJtbB4sF6XyGA50NwLVU1qYyRZ4qzR3nxHi8uI4MbacjsX5WpINNCC+HRws\/OtsDOnZJRkn5fcBW7LGbW+0w32h4VbAO4PmWJxAtltNWT4nXxan5wdbPw5W3BvERe\/jyI3Spq6jFNci8leK0SgLHYxqSk\/og15s4MuxeZdcVR7DZMVE60YfhoS8\/wqTqBADW0MdAvlGhMc4uio+gbxePRa2hO450dAhqPpIdc0dTh9IYHzfVrqGJhMkrnpcDBI4jOYBXyetUJ6I3ZITNmOCbBlDYexgNA+tmdHFM9SQD3sGwDISd\/6ou9hVHar2XxWUXoR7QlTtuOi1BJKm484wdUsYAtQIumwTZibhUlf0lUeKHaQlecQvX3rLik\/o51oLjb0CNdSH65yqcyzqPA5pKkKYv+0HqMQNWo9gUGbeEzLT+NqYx79Q+ST5A903qaLa6\/Nxz6uvsgkHC+Unzkp3fgDpeuqbiUrrf1o5vov0Fb8XAv7AwuvV979pCJvl+L0Ps1zo32YLJc1udSIz1cwuELXkF3brfrlfcGPiGAiEhN7fo0SrFEGL7A5Ighj3Miivn\/DlklnVabh9hyapj+9BQFl1hbvQOw3Oq3wWsvksmM\/FWIkDrqxO9t3QOt936r0eZnLM2y\/YIA9dmplGgvgYY0wbGgVsAnBkR8csMcil\/9KHThO1\/ifNtE2yfSckjl08ZmSErIxlmoVsGmacAf1VeWBFO6cntVzJ1UGj5kH5yP5r\/8gFLu8KO++0bfakgO7W1QNa2PDVXgA+\/qKCy1qaix0Lac7Kjxu8uwzUt\/TG9mHKsgFXa+ioZCjJoWoTTTdPwOsHzv7qZiICMgCsLwNYgxANdU+4hoEHO699iG+TmO+Ct3Ma\/2lgHr\/p1MoRLfpYqiI8drZGl74Pt4QmB5CuwVWKFm\/oUfnZqHQvzCR11HP7KDakOupYomNlXQ7caRdvzDjV9KpxCDB4ItPeMovM2pr9KLs9KJLZV1\/DOq42ihRKbaweoWHg33mIzufYs758cyU\/lCFhba70BhNjaEYFY56RzeaT2K3RSUkfazeAF\/HEGWFv8726pwfl7ZW55C+3KGmZiQoEzPCoWMMpMYJkPYTHZ29KAzSQhEcDEPZqJZ+iG\/CzDmV2YFj1G53gSiFK2G59WaqOtkIziDi15a2fijkvySaLSFzIHipQRpEJQXhgHDFAjOiFXo6abZsPiYrGhi41\/cUOE5h6WTporcL8NgXtDvHvDk3f\/iV5DpIKVJjhFo0M50pP0NNIrQt32jHXZM3159GVXL2WDuDUWqMf3ueHT2nyzXYojEGyXd78g6X9wRftVrMSyS4Az56RRDL9Ompwn+ZGN+57sbVNycFu5AXtonH3DsYH6XVgx7VCPGKokITpdTBEOISRdqD7DdqwMVaOcXxAg\/RaRI8sIxein7JZj2CiJf0sM9mehjcNvyxOVc8vPjuWHvcNWHTwG93ySRLdCwfzz7\/h7Y8K4dQu6TbAeoozQCg62bgenoQlP8YtRKhtYH9WVx7ZqteN1Ukw38aNB8fv0KfQ5+kpcgondtrX828Eaqecx0gxuHxd2xJirhRZTXdDayo9c8JfT9PPVGRg43VyNAzL7DhvjWrE4OCq8uSGQ5CsNsJseF8yXmjNPzKxwuIyGZJmpT66TXEYWEN9AWOXgTCQkuHW5T0LLuxVYxTwdioexDqlhWHff4OtjyhgR0iwjllV+FFM5aLXHT703ss\/rTjBDLFfsDaMjDKQVbw5XqsdNPQB4p5olUhaDioMvv6l5pV9YRlpam2e81WbPTJVI2J3yMI4GQZMHilae8pR9s0hG2U5rZAGRmVUAAkQtFSJq\/zBa2RjV26IAPy1mMIVAelrItvan\/vscWJybw60syMNoAISF4ktCbovorrloeCY\/oHX8zGyihZ9qFa3X+2sczh2Fas4qX2bIS01Mw\/fO9x20StwV5MJ92aqnihZtRfUywi4TqJ167LWGiJhZlw\/8MRTJHQeDiSUbPnB2Kbb37yjZcsOTPl6GBrK9ICIZWUzhQMt5kySUrWCEdOoiOHM3BXetV4piN6GpCFME4C3QgsR4r1VlT2A+Uv5jkA11S4Juw6HP+2ptHAXE16Pe30atninh7NdqxOQKLXniEC9RD0Suz8x\/Ku1QUEKpqfg1M114OBQ70nisP9TcgiGiJ11jt9OBviCcOtC4MdZd99AX2b4MM6G76+CiZShOwiGOxL9yPn+L+T8gjPb8rGw6kQo1cUK\/3oak8xpt5rFs0mA92P6VhAo1gR7FjGsz4PavxWrGSlTESImvquj2Vv8XyJa\/I9jEnF3ZvLeejbr7rLhD6UqtkH3dLSmeyzkwO3\/4LqWSp+47i\/auvofzMsJ83R2\/0bkEkG5QMhsmANCMBIWEx9Vecvufd7AB2+qAz80Q1t07Vw9j3U5RB6fYjPJ7v9t0uTSUEISWxpbqyegvi28Qhror9krGWwDoW4+OIpSlTeJ7ItPf0p1f6t+amgjbKAJKjhKDbn8vP2Wtg3ClhX+GjL5BWEreITAM8xjFJWnlY56JB6p2hh0KZTF0KHfbQTwVcN1HWyjLKOxWL9tDlS5Ep5tR\/SIrszH\/6Kpd2\/Dhh5iqClT2ekmJmY5o7cOleUCAMhfseXzXPbUcQMLlAeUdLjfN1YaF49q8VzsT0h6Y4u1Loe4hQD2GxQ5rzqEBJhJZ\/Pibv4hcNpc2wDSNN3A\/g8+10Iq12XP5b1gV56FBJMiYccWUVztbXtkgH8X3niVuDQ+oNQoL5oTyd8ATIpcdVN\/X9ePjD2wgA7cB5sWPgVbLaxpdM62UUh6K9PuhkBUdlErduhQx9zVBrADE72i0wQjQOJxZm4qG3ws7Yaaj2m6Lp249ImwtJP9MsNiTiQf7w6BeJXKBgYfjqRXFabeWSuo+3HZozj4GhDQ9o2en2vSHV\/DvTEt50f1dMXHrLxYb5tst1QNfXhVVKFyKeRxkMKEpaJKoEHZkOl9qaDrNp3Ak73VrtXNsQnfax\/qreNrsORvFw68+VX4n0LXXgbXzVOCdD9wQN\/zIPF7M63AEQMoZo9TObIIqwkZbf1xu+hxYOOURq94DhKz9x+48IJWP4NTrJFVqip7hQEkLp4BqQBkvdQU37c\/LaHLZr+N9tq8Vi63W0C1Ivq+ZA3g8iqXd+YACiJggrt7ayIeM5HgN5UwbxulfzZG7muvV0AhTc9LOD0MOr+I4quE3c4grRuWQAjy+7S2S+Xa97KiqmwNabKuAI3W6ywprXZgtvj\/fPnTBJOvcd9+\/nohijlZJs64h2cKd4mEOsPhibzkPTylXRZeAaGmdn4CHpF8RZBIqSopJmSlbLATP+x7Xt7ozkc3iMAypjVCh\/jg78xvIviPsdZQks","iv":"3a7bd5cfc31e2a4a9ac2033586755755","s":"b341af3ae80a4520"}
Share your thoughts. Click here