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Internet

Burberry taps Google+ for advantageous pioneering

November 11, 2011

 

By Rachel Lamb

British brand Burberry is one of the first companies to take advantage of the new Google+ business pages, nearly completing the social media spectrum and tapping a new channel on which to engage consumers.

Google+ made a huge fuss when it was first announced and launched this summer, but news has been relatively quiet on the business end. However, the new addition of business pages may create a new realm for luxury marketers to tap techy Google+ members.

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