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Out of home

Burberry fetes largest Asia-Pacific store via 4D spectacle

April 26, 2012

 

By Tricia Carr

British fashion label Burberry is beginning its large-scale event series tonight in Taiwan that ignites its global campaign focused on fashion, weather and the combination of physical and digital channels that could redefine the brand experience going forward.

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  1. 89pc of millennial women prioritize authenticity in luxury goods
  2. Dior, Sephora get brand love boost from millennials
  3. How can luxury brands tap into the back-to-school season?
  4. Register now for the Women in Luxury conference, New York, Tuesday, Sept. 26
  5. Rosewood weaves together different lifestyles for latest campaign
  6. Vogue provides insider access in 360-degree supermodel series
  7. 3 takeaways from the Tiffany verdict against Costco in misuse of marks
  8. 8 high-end shopping malls sought out by luxury brands in China
  9. Galeries Lafayette, Aston Martin, Accor and Chinese ecommerce - News briefs
  10. Chinese influencers have evolved from content creators to ecommerce vehicles
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