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Out of home

Burberry fetes largest Asia-Pacific store via 4D spectacle

April 26, 2012

 

By Tricia Carr

British fashion label Burberry is beginning its large-scale event series tonight in Taiwan that ignites its global campaign focused on fashion, weather and the combination of physical and digital channels that could redefine the brand experience going forward.

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  1. Selfridges beats the holiday competition via October opening
  2. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  3. Stella McCartney highlights fashions in Piccadilly Circus billboard
  4. Patronage of the arts - Luxury Memo special report
  5. September Swiss watch exports point to continued recovery
  6. Four Seasons, Rosewood turn to VR to increase bookings
  7. Luxury needs to look to heritage, authenticity to cut through noise
  8. Chat can let brands solve customers' problems organically and pain-free
  9. Burberry gives leather remnants second life with Elvis & Kresse
  10. Vogue, Vice develop content partnership to attract advertisers
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