Luxury Daily
The authority in luxury news.
Feb. 4, 2026
  1. WatchBox expands into Switzerland with headquarters
  2. Rule-free personal style philosophy anchors fall campaign from Chloé
  3. Hilton hits unit development record in 2025
  4. Balenciaga brings fall/winter looks to NBA 2K26
  5. Perigold, Olivia Palermo announce design partnership
  6. Google to power AI-native purchases
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  10. Brioni revels in time well spent with ambassadors Jude, Raff Law
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Burberry unleashes tech expertise, heritage with most-advanced brand flagship

September 13, 2012

 

By Rachel Lamb

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. WatchBox expands into Switzerland with headquarters
  2. Rule-free personal style philosophy anchors fall campaign from Chloé
  3. Hilton hits unit development record in 2025
  4. Balenciaga brings fall/winter looks to NBA 2K26
  5. Perigold, Olivia Palermo announce design partnership
  6. Google to power AI-native purchases
  7. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  8. ‘Maison Valentino Essentials’ marks new menswear direction with AI-generated campaign
  9. Day's wrap: Loro Piana, Emirates, Jaguar Land Rover and Redfin
  10. Brioni revels in time well spent with ambassadors Jude, Raff Law
VIDEOS
More Videos

MORE IN In-store
Saint Laurent pulls fine art into Parisian flagship
Largest De Beers London flagship debuts in Paris
Vispring opens next US showroom
Hermès relocates in Hanoi
Fendi launches Lunar New Year pop-up in Shanghai
Exclusive Piaget ‘Extraleganza’ piece anchors grand opening



RECENT ARTICLES
Bulgari Hotel Roma introduces treasure hunt experience
EBay presents shoppable Super Bowl weekend activations
Perigold, Olivia Palermo announce design partnership

Zegna Group sales shrink 1.5pc in 2025
The rising risk of ‘superfakes’ and strategies to protect luxury brands
Watches of Switzerland Group acquires Deutsch & Deutsch