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In-store

Burberry unleashes tech expertise, heritage with most-advanced brand flagship

September 13, 2012

 

By Rachel Lamb

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

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  1. Ecommerce is dead, says Holt Renfrew exec
  2. Future purchases will be made on search engines: Tiffany & Co. exec
  3. Day's wrap: Vogue, Barneys, Swiss watches, Stella McCartney, Perfect Corp. and Four Seasons
  4. Brands must close the consumer experience gap or risk losing millennials
  5. Selfridges beats the holiday competition via October opening
  6. Harrods' VR experience brings customers to the Seven Wonders of the World
  7. Stella McCartney highlights fashions in Piccadilly Circus billboard
  8. Patronage of the arts - Luxury Memo special report
  9. September Swiss watch exports point to continued recovery
  10. Luxury travel is popular with more than just affluents: report
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