Luxury Daily
The authority in luxury news.
Feb. 7, 2026
  1. Secondhand watch market stabilizes in 2025: Chrono24
  2. Perigold, Olivia Palermo announce design partnership
  3. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  4. Younger, Asian consumers fueling luxury growth: Bain
  5. Deadstock denim from Nona Source dresses new Guerlain drop
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  8. ‘Gucci: La Famiglia’ asserts vision for next chapter
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

In-store

Burberry unleashes tech expertise, heritage with most-advanced brand flagship

September 13, 2012

 

By Rachel Lamb

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Secondhand watch market stabilizes in 2025: Chrono24
  2. Perigold, Olivia Palermo announce design partnership
  3. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  4. Younger, Asian consumers fueling luxury growth: Bain
  5. Deadstock denim from Nona Source dresses new Guerlain drop
  6. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  7. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  8. ‘Gucci: La Famiglia’ asserts vision for next chapter
  9. Rule-free personal style philosophy anchors fall campaign from Chloé
  10. Lalique, rapper 50 Cent premiere cognac decanter collaboration
VIDEOS
More Videos

MORE IN In-store
Saint Laurent pulls fine art into Parisian flagship
Largest De Beers London flagship debuts in Paris
Vispring opens next US showroom
Hermès relocates in Hanoi
Fendi launches Lunar New Year pop-up in Shanghai
Exclusive Piaget ‘Extraleganza’ piece anchors grand opening



RECENT ARTICLES
Champagne Telmont earns Regenerative Organic certification
Aston Martin loops Breitling in as global watch partner
Estée Lauder Companies raises full-year outlook

Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
Off the Cuff: A Q&A with Wheels Up’s George Mattson
IHG dedicates new ‘Fancierge’ experiences to rugby fans