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May 22, 2019
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In-store

Burberry unleashes tech expertise, heritage with most-advanced brand flagship

September 13, 2012

 

By Rachel Lamb

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

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  1. Moncler strategy based on speed, creativity and flexibility
  2. Luxury M&A to continue due to succession, technology
  3. Person-to-person connection keeps bricks-and-mortar retail relevant
  4. Diamonds facing increased demand, disruption
  5. Burberry holds space in Mykonos, celebrating Riccardo Tisci's first collections
  6. Highsnobiety enters ecommerce with collaborations, curated collections
  7. Day's wrap: Puig, Highsnobiety, Private Jet Card Comparisons, Burberry, Audi and Prada
  8. People are behind meaningful growth: Alexander McQueen CEO
  9. Luxury watch market, BMW, Chanel and Burberry - News briefs
  10. Puig, Highsnobiety, Private Jet Card Comparisons, Burberry, Audi and Prada - Live news
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