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In-store

Burberry unleashes tech expertise, heritage with most-advanced brand flagship

September 13, 2012

 

British retailer Burberry recently unleashed its most technologically-advanced property in the heart of London that is designed to increase customer engagement and in-store sales through a digital and tactile experience that shows off the brand heritage.

The 44,000-square-foot store in Regent Street in London was developed as a physical expression of Burberry.com, fully immersing shoppers in a combined digital and physical experience. Key features include 100 screens, the tallest indoor retail screen in the world and 500 speakers.

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