Apparel and accessories
July 31, 2020
Burberry claims its shop in the Chinese tech hub of Shenzhen is the luxury world's first social retail store. Image courtesy of Burberry
By Luxury Daily News Service
Tech-savvy British fashion brand Burberry on July 31 will open the luxury sector’s first social retail store in Chinese tech hub Shenzhen, binding the physical and social worlds in a digitally immersive retail embrace.
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