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Cadillac drives with big boys in Facebook fundraiser

April 6, 2011

 

By Rachel Lamb

cadillac-185General Motors Co.'s Cadillac is striving to get back into the good graces of luxury consumers by letting them decide to which local charity a Fort Worth/Dallas auto dealership will donate via its Cadillac Cares Facebook challenge.

The four contending charities - Big Thought, Heroes for Children, The Family Place and Make-A-Wish Foundation of North Texas - are given the chance to receive money towards their radio, television and print advertising campaigns.  The contest begins April 9 and consumers can vote on the dealership's Facebook page.

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