Mobile
April 6, 2011
By Elizabeth Zelesny
Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand's watch collections.
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","iv":"f111bd6422a2d0fae68a3a703e521959","s":"29827ff324dc6db9"}
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