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Mobile

Zenith tries on augmented reality for first mobile app

April 6, 2011

Is this real life?

 

By Elizabeth Zelesny

Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand's watch collections.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
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  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Dolce & Gabbana reworks Ray-Ban Aviator
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. LVMH appeals to eco-conscious consumers with new sourcing standards
  9. Prada taps ‘Re-Nylon’ profits to resource environmental education
  10. Luxury Unfiltered: The celebration problem, and why luxury keeps declaring victory too early
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