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Mobile

Zenith tries on augmented reality for first mobile app

April 6, 2011

Is this real life?

 

By Elizabeth Zelesny

Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand's watch collections.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Dior reinvigorates Miss Dior with latest floral romance
  3. Seamless online shopping propels sales beyond holidays: Coresight
  4. Audi propels Santa into the future with electric sleigh
  5. Bentley apprentices save the holiday through sustainability
  6. Day’s wrap: Burberry, McLaren, Sotheby’s, Capri Holdings and Vacheron Constantin
  7. Sotheby’s, Net-A-Porter partner for New York Luxury Week
  8. Burberry enters rental game with My Wardrobe HQ
  9. Technology is paramount to reaching the next generation: report
  10. McLaren challenges the wind with racing campaign
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