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Aug. 4, 2020
  1. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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  5. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  6. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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Mobile

Zenith tries on augmented reality for first mobile app

April 6, 2011

Is this real life?

 

By Elizabeth Zelesny

Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand's watch collections.

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  1. Day’s wrap: Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  2. Lamborghini turns to events, limited editions for new sports cars
  3. LVMH debuts “Timeless” Instagram series demystifying story behind brand icons
  4. Gucci enlists models in DIY campaign for fall-winter 2020-21
  5. Sotheby’s sales hit $2.5B, propelled by unprecedented online growth
  6. Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
  7. Luxury Item podcast interview: Luxury Daily editor Mickey Alam Khan on luxury after COVID-19
  8. Day’s wrap: Burberry, Hermès, LVMH, Bentley, Rebag and Moncler
  9. Luxury brands must think like gladiators to woo China’s youngest consumers
  10. Rolex ranked most reputable company by consumers: report
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Sotheby’s, Calvin Klein, Lamborghini, NRF and holiday retail
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