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Mail

Calls-to-action imperative for mail-triggered luxury purchases

July 19, 2012

 

By Tricia Carr

For luxury brands, direct mail pieces must work to create a call to action to incentivize purchase in-store or online, but must do so in a way that does not dilute the marketer's message.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. Valentino Garavani unveils Vain handbag campaign
  3. Chrono24 rebrands in bid to lead global collector community
  4. L’Oréal hosts inaugural Longevity event in Paris
  5. Rebag links with Luxury Stores at Amazon
  6. Alfa Romeo signs on as sponsor of Italian sailing team
  7. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  8. Follow @LuxuryDaily for the latest in luxury news
  9. New marketing chief takes reins at Equinox
  10. LVMH averts luxury slowdown, revenues up 9pc in 2023
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