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Sep. 22, 2019
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Apparel and accessories

Calvin Klein vies for upmarket return with By Appointment debut

January 24, 2017

Calvin Klein By Appointment 1-14, 2017 Calvin Klein By Appointment 1-14, 2017

 

By Jen King

PVH Corp.’s Calvin Klein is showing it is much more than jeans and underwear by opening its bespoke services up to general consumers, rather than reserving customization for celebrity friends of the brand.

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  1. Bleu de Chanel dives deep with new campaign
  2. Carolina Herrera seeks rebellious men with powerful fragrance ad
  3. Financially-confident consumers to spend on travel, auto in 2013: report
  4. Alibaba adds YouCam AR to engage beauty shoppers
  5. Instagram extends interactive Stories feature to sponsored posts
  6. BMW merges with consumer lifestyles for new 3 Series film
  7. Growth of mobile commerce creates online and in-store opportunities: BRP
  8. Chanel, Hermès rank as top brands worth premium pricing: survey
  9. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  10. Dior appeals to product-conscious consumers with sustainable skincare
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