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Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

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  1. Luxury reinforces Pride is year-round with far-reaching initiatives, support
  2. Farfetch, Good On You launch sustainability hub
  3. Chanel reflects on high jewelry heritage in new campaign
  4. Free webinar: 5 trends in the luxury goods industry
  5. Day’s wrap: Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  6. Dolce & Gabbana returns with another summery Saks exclusive
  7. W magazine enhances print’s fixed plane via September issue AR activation
  8. Richemont mourns loss of former deputy chairman
  9. Richemont, Mulberry, Farfetch, FCC, TikTok and Snapchat
  10. Jaguar proves I-Pace can go the distance in new spot
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