Luxury Daily
World’s leading luxury business publication
Aug. 22, 2019
  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. How to make platform choices for ecommerce in China
  3. 2019 luxury spend expected to grow highest in UK
  4. Audi shares nostalgic film ahead of Avant arrival
  5. Aston Martin brings bespoke design to owners’ garages
  6. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  7. Chinese customer is most demanding: DLG event keynoter
  8. Burberry takes cues from British culture, climate in fall campaign
  9. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  10. Service, entertainment – not technology – shaping retail’s future
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Sephora borrows from Tinder’s playbook with swipeable mobile shopping tools
  2. How to make platform choices for ecommerce in China
  3. 2019 luxury spend expected to grow highest in UK
  4. Audi shares nostalgic film ahead of Avant arrival
  5. Aston Martin brings bespoke design to owners’ garages
  6. Day's wrap: Burberry, Audi, Peninsula, LG Signature and Americana Manhasset
  7. Chinese customer is most demanding: DLG event keynoter
  8. Burberry takes cues from British culture, climate in fall campaign
  9. Hong Kong, Barneys, Bollywood and Toll Brothers - News briefs
  10. Service, entertainment – not technology – shaping retail’s future
VIDEOS
More Videos

MORE IN Fragrance and personal care
4 trends in beauty from Cosmoprof 2019
Celine to launch fragrance line this fall
Rosewood taps Aerin Lauder to showcase Bermuda’s beauty
Estée Lauder’s net sales grow 9pc in 2019
Half of women research skincare online before in-store shopping
YouTube launches in-video virtual makeup try-ons



RECENT ARTICLES
McLaren launches luggage collection for GT fans
Only 4 weeks left – register now for LuxeCX
Webinar on Sept. 19: “How to Win the Holiday Showdown”

How to make platform choices for ecommerce in China
Audi shares nostalgic film ahead of Avant arrival
Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25