Luxury Daily
World’s leading luxury business publication
June 17, 2019
  1. Luxury ecommerce lacks speed, leaving shoppers behind: report
  2. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  3. Tech-augmented hospitality offers more seamless, relevant experiences
  4. Brand values should come from the inside out
  5. Kering adds Balenciaga CEO to executive committee
  6. 5 tips to help with your presentations
  7. Bulgari incorporates Italian movie motifs into latest collection
  8. Emotion should not be underestimated in building customer loyalty
  9. Kenzo, Kering, Four Seasons, Valentino and BMW - Live news
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury ecommerce lacks speed, leaving shoppers behind: report
  2. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  3. Tech-augmented hospitality offers more seamless, relevant experiences
  4. Brand values should come from the inside out
  5. Kering adds Balenciaga CEO to executive committee
  6. 5 tips to help with your presentations
  7. Bulgari incorporates Italian movie motifs into latest collection
  8. Emotion should not be underestimated in building customer loyalty
  9. Kenzo, Kering, Four Seasons, Valentino and BMW - Live news
  10. Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders
VIDEOS
More Videos

MORE IN Fragrance and personal care
Estée Lauder spotlights skincare as sales surge
Dior celebrates the art of its fragrance in Tokyo
Amazon fights for space in beauty with Modiface integration
Lancôme touts The Blonde Salad’s first ever makeup collaboration
Estée Lauder hopes to combat deforestation in Indonesia
Sephora releases new manifesto on inclusivity



RECENT ARTICLES
Kering names Bartolomeo Rongone CEO of Bottega Veneta
Secoo hires former LVMH marketing exec
Sotheby’s to be acquired in $3.7B deal

Luxury ecommerce lacks speed, leaving shoppers behind: report
Bulgari incorporates Italian movie motifs into latest collection
Brand values should come from the inside out