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April 19, 2019
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Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

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  1. Day's wrap: Kering, Neiman Marcus, Christie's, Swarovski, Tiffany and Zegna
  2. Register now: Women in Luxury conference New York May 9
  3. Tiffany puts focus on personal style in spring campaign
  4. XOJet adds flights to remote Montana to its trip itineraries
  5. Neiman Marcus invests in secondhand luxury with Fashionphile stake
  6. French, Asian luxury companies average double-digit sales growth: Deloitte
  7. Christie’s links with 1stdibs for buy-it-now offering
  8. Kering, Neiman Marcus, Christie's, Swarovski, Tiffany and Zegna - Live news
  9. Kering’s Q1 revenues rise 21.9pc
  10. Swarovski looks to simplify product management with tech
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