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Oct. 17, 2021
  1. Mobile reigns supreme as holiday shopping channel
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  8. How should luxury brands navigate creative shift on social media?
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Fragrance and personal care

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

January 24, 2017

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.

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  1. Mobile reigns supreme as holiday shopping channel
  2. Introducing Luxury Women to Watch 2022
  3. What luxuries China still craves from the West
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Leveraging consumers as a marketing channel the key in China
  6. IWC celebrates ambition with Lewis Hamilton
  7. Digital offerings, transparency necessary for brand success
  8. How should luxury brands navigate creative shift on social media?
  9. Mr Porter’s Kingsman collection “gold standard” of film merchandising
  10. Moncler strategy based on speed, creativity and flexibility
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