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Dec. 18, 2025
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Multichannel

Pros and cons for luxury brands to use the city as the muse

March 12, 2012

 

By Rachel Lamb

Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  8. Moncler returns to the slopes for Grenoble campaign
  9. Capri Holdings closes Versace divestiture
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