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Can luxury brands avoid deep discounts this holiday season?

October 26, 2016

Scenes from Louis Vuitton's autumn/winter 2016 collection show Scenes from Louis Vuitton's autumn/winter 2016 collection show

 

By Ana Andjelic

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1 thought on “Can luxury brands avoid deep discounts this holiday season?”

  1. Ratish Thakur says:
    October 26, 2016 at 11:45 pm

    It’s true. Desire for luxury is never enhanced by discounting – rather discounts diminish the value of the brand. Why? Aspirational brands are distinct from value items. They are not purchased because they are cheap but because they are exclusive.
    A luxury brand that takes adopts value pricing will lose it luxury status.

 
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