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Can luxury brands bridge gap between ecommerce and brand experience?

October 21, 2016

Online's not black and white. Image courtesy Chanel's Camellia film 2016 Online's not black and white. Image courtesy Chanel's Camellia film 2016

 

By Paul Vallois

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1 thought on “Can luxury brands bridge gap between ecommerce and brand experience?”

  1. Lisa Rossetto Lucca says:

    The other consideration for luxury online retailers must be returned merchandise. As a buyer, do I really want to purchase a $6,000 Chanel handbag that may have been haphazardly returned, poorly packaged, travelled across country by another buyer? As a luxury buyer, I want a fresh, pristine, untouched handbag. I can certainly understand the hesitation for e-commerce by luxury brands.