October 21, 2016
Online's not black and white. Image courtesy Chanel's Camellia film 2016
By Paul Vallois
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The other consideration for luxury online retailers must be returned merchandise. As a buyer, do I really want to purchase a $6,000 Chanel handbag that may have been haphazardly returned, poorly packaged, travelled across country by another buyer? As a luxury buyer, I want a fresh, pristine, untouched handbag. I can certainly understand the hesitation for e-commerce by luxury brands.