Luxury Daily
World’s leading luxury business publication
May 27, 2019
  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Burberry brings Monogram collection to Saks with takeover
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Luxury Women to Watch 2016
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Galeries Lafayette creates in-store trip planner to ease shopping
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Columns

SMS is not email

October 24, 2016

Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. This latest email dropped Oct. 20 to push its GG Marmont ballet flats Gucci is one of the most prolific users of email, juxtaposing arresting imagery with colorful product. This latest email dropped Oct. 20 to push its GG Marmont ballet flats

 

By Kalin Kassabov

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Ralph Lauren goes back to basics with new Denim & Supply brand
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. Burberry brings Monogram collection to Saks with takeover
  4. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  5. Four Seasons: Engagement carries more value than number of social followers
  6. Luxury Women to Watch 2016
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Sephora’s Virtual Artist brings augmented reality to large beauty audience
  9. Beacons will conquer travel marketing in 2015 despite privacy concerns
  10. Galeries Lafayette creates in-store trip planner to ease shopping
VIDEOS
More Videos

MORE IN Columns
Learning from the other side: Branding lessons from the top 5 retailers in the US
Contextual content strategy: Lexus’ approach to personalization
How to stop too many SKUs from derailing your pricing optimization
What is your data worth? Coffee and croissant? How about a job?
How to own travel and hospitality influencer marketing
Consumers shift from luxury products to experiences. How to reach them?



RECENT ARTICLES
Day’s wrap: Theresa May, Giambattista Valli, Burberry, Safilo, Audi and Estée Lauder
Audi aims to lead sustainable premium mobility through transformation
Safilo focuses on wholesale business with Solstice sale

Giambattista Valli brings couture perspective to more consumers with H&M
Theresa May resigns as prime minister amid Brexit struggles
Estée Lauder hopes to combat deforestation in Indonesia