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Can marketers offer Cyber Monday deals and maintain luxury status?

November 27, 2012

 

By Erin Shea

Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?

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  1. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  2. Chopard, Boss, Lancôme front AR experience from Snapchat
  3. Vhernier enters Asia with new store concept
  4. New film from Moncler marks return to Winter Olympics
  5. Hyatt names global lead for luxury brands
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Prada places actors, activists at heart of 'Re-Nylon'
  8. Sephora highlights the integral presence of Black beauty
  9. Dior’s ‘Lady Art’ project turns 10
  10. St. Regis Estates to premiere in 2027
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