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Can marketers offer Cyber Monday deals and maintain luxury status?

November 27, 2012

 

By Erin Shea

Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Dior, Rizzoli to release book on Lady Art project
  3. Coty earns ‘A’ score from CDP
  4. Seabourn to broadcast 2026 World Cup aboard luxury cruises
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Moncler returns to the slopes for Grenoble campaign
  7. Ruinart reveals annual Carte Blanche creative collaboration
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. Louis Vuitton courts rapper Future as ‘Friend of the House’
  10. Gucci studies connection in spring/summer 2025 campaign
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