Multichannel
October 29, 2015
Forevermark diamonds
By Sarah Jones
LONDON – With a Google search just a click away, transparency and reputation are more important than ever, according to the co-founder of Positive Luxury at Luxury Interactive Europe 2015 on Oct. 28.
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