Columns
March 16, 2017
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute
{"ct":"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","iv":"4651c6bb3b47e0f4811a13ea01f1f794","s":"704f001038a8bca3"}
Share your thoughts. Click here