Columns
March 16, 2017
Max Thorpe is marketing manager at mCordis and The Connected Marketer Institute
{"ct":"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","iv":"3e3fb5bbfe1ab193f015e395e35fb544","s":"38989230bbc62f5c"}
Share your thoughts. Click here