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Jewelry

Cartier challenges consumers to love with romance road trip

February 3, 2020

Cartier's How Far Would You Go For Love depicts one relationship over the years. Image courtesy of Cartier

 

By Sarah Jones

French jeweler Cartier is taking its jewelry on a literal journey of love that spans decades, communicating its role in celebrating romance.

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  1. Day's wrap: Jaguar Land Rover, Walpole, Redrice Ventures, Ferragamo and Prada
  2. Register now: Women in Luxury conference New York April 15
  3. Best speaker lineup ever for Women in Luxury conference New York April 15
  4. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  5. Ferragamo taps creative style icons for new Viva shoe campaign
  6. Four Seasons shaping focus as travelers seek purpose through authentic experiences
  7. Jaguar Land Rover’s Project Vector vehicle is nod to future of urban mobility
  8. Digital marketing budgets to gain priority as CMOs fear economic slowdown
  9. Anya Hindmarch’s “I Am A Plastic Bag” makes the ultimate statement: Sold out
  10. Fendi taps British photographer Nick Knight for women’s spring/summer 2020 ad campaign
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