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Cartier inspires emotion through true love social videos

November 10, 2011

 

By Kayla Hutzler

Jewelry brand Cartier is pulling on consumers' heart strings with the creation of three short videos and a full-length music video for its “True love has a color and a name” and "How far would you go for love” campaigns that celebrate the spirit of love.

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  1. Jean Paul Gaultier enters ‘Junior’ era
  2. Louis Vuitton unveils Art Basel Hong Kong plans
  3. Piaget scales Place Vendôme flagship
  4. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  5. Off-White launches ‘10x10’ creative crossover series
  6. Ferrari forges racing partnership with HP
  7. Diane von Furstenberg named Icon in The Time 100
  8. Louis Vuitton looks to Columbia University, Parsons for digital clienteling tactics
  9. Luxury requires a balancing act between authenticity and relevancy: Baume & Mercier exec
  10. Audemars Piguet brings AP House concept to Miami Beach
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