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Internet

Cartier, Forbes kick off custom-content BrandVoice effort

October 5, 2012

 

By Rachel Lamb

Jeweler Cartier is the inaugural partner for the new BrandVoice effort by Forbes, a campaign that allows brands to tell their stories through custom video content on the publication's site.

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  1. State of in-store retail - Luxury Memo special report
  2. Affluent consumers want less branding, more personalization: Sabre
  3. Luxury brands are increasing visibility on Japanese app Line: L2
  4. Top 10 luxury social efforts of Q2 2017
  5. Michael Kors' Jimmy Choo acquisition could signal first US luxury conglomerate
  6. Mercedes contrasts its trustworthy service to unreliable boyfriends
  7. Digitally contactable consumers spend 20pc more than others: report
  8. ThredUP enters luxury resale world with dedicated platform
  9. BMW, Kering, Moda Operandi, Aston Martin, LVMH, Tiffany and La Rinascente - Live news
  10. Alexander Wang’s latest collection is only available through texting
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