Luxury Daily
The authority in luxury news.
Jan. 24, 2025
  1. LVMH Watch Week 2025 sets tone for year ahead
  2. 24S joins forces with 2022 LVMH Prize finalist
  3. Bloomingdale's debuts NYC pop-up with Flamingo Estate
  4. Bulgari eyes future by celebrating 130th anniversary with current events
  5. Lexus, American eyewear company Revo launch eyewear capsule
  6. Can luxury stay luxurious in the age of authenticity?
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Four Seasons expands private residence community in Mexico
  9. South Coast Plaza donates $1M to LA fire relief
  10. Luxury Unfiltered: How luxury's resale revolution is redefining the market
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Jewelry

Cartier tells product narrative through brand ambassador perspective

August 13, 2024

Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for a marketing series that links its goods to the City of Light. Image credit: Cartier Ahead of this week’s “Emily in Paris” season four premiere, the brand is tapping its lead actress for an ad linking its goods to the City of Light. Image credit: Cartier

 

By Emily Iris Degn

French jewelry maison Cartier is contextualizing its creations in a Parisian setting.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. LVMH Watch Week 2025 sets tone for year ahead
  2. 24S joins forces with 2022 LVMH Prize finalist
  3. Bloomingdale's debuts NYC pop-up with Flamingo Estate
  4. Bulgari eyes future by celebrating 130th anniversary with current events
  5. Lexus, American eyewear company Revo launch eyewear capsule
  6. Can luxury stay luxurious in the age of authenticity?
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Four Seasons expands private residence community in Mexico
  9. South Coast Plaza donates $1M to LA fire relief
  10. Luxury Unfiltered: How luxury's resale revolution is redefining the market
VIDEOS
More Videos

MORE IN Jewelry
LVMH Watch Week 2025 sets tone for year ahead
Richard Mille renews title sponsorship of international auto exhibition
Cartier reveals 2024 Watchmaking Talents of Tomorrow winners
IWC Schaffhausen celebrates Mercedes-AMG collaboration with new watch
Richemont closes 2024 with 10pc revenue boost
Top luxury campaigns of 2024: Boucheron, ‘Quatre is 20’



RECENT ARTICLES
Maui Jim signs golfer Lydia Ko
Accor enters data management deal
LVMH Watch Week 2025 sets tone for year ahead

Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts’ Omer Acar
Lexus, American eyewear company Revo launch eyewear capsule
Four Seasons expands private residence community in Mexico