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Apparel and accessories

Lifestyle collections to drive holiday season sales as luxury bets on pets

December 12, 2022

Image of dog in Prada collection Novelty pet products are popping up across all feeds, skyrocketing social impressions and engagement. Image credit: Prada


As luxury consumers embark on the never-ending search for personalization, brands like Gucci, Celine, Prada and even Hermès have all begun heavily promoting picks for pets in the lead-up to the holiday.

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