Advertising

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Kenzo taps artists to create playful, eccentric fall campaign

July 8, 2014

Jimmy Choo taps Kit Harington for ad campaign to reach male consumers

July 3, 2014

Mulberry returns to roots to connect with consumer

July 2, 2014

Loewe points to both past and future with latest ad campaign

June 27, 2014

Dom Pérignon aged Champagne demonstrates time dedication

June 26, 2014

Build consumer experience in, don’t bolt it on

June 25, 2014

Valentino uses butterflies to push new camubutterfly collection

June 16, 2014

Baume & Mercier examines life’s moments with “Celebrate Dad” effort

June 13, 2014

Ferrari and Shangri-La partner for racing season to combine clientele

June 10, 2014

Mobile Research Summit 2014 New York June 19: Forrester, Yankee Group, BIA/Kelsey, Nielsen, IBM, Keynote, e-tailing group

June 4, 2014

Dior revisits “Secret Garden” to assert brand codes

June 2, 2014

Bang & Olufsen expands potential audience via Pepsi capsule collection

May 27, 2014

Hennessy encourages social interaction for limited-edition bottle unveiling

May 19, 2014

Bang & Olufsen juxtaposes heritage with $8K television debut

May 16, 2014

Sport partnerships foster organic brand communities in Mexico

May 15, 2014

Why brands need to stop pushing products on Vine

May 8, 2014

Vertu supports market trend with $10K Constellation Gemstone series

May 7, 2014

Foursquare checks in on social mobile exploration to drive growth

May 6, 2014

Chanel offers online customization to spur nail polish sales

April 30, 2014

Savelli, Gemfields fuse technology, jewelry with $244K smartphone

April 25, 2014

Prada dreams up imaginary flora to define target consumer traits

April 23, 2014