Mobile

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Google exec: Leverage omnichannel touch points to drive app awareness

January 22, 2016

Tag Heuer puts a face to watch displays through ambassador project

January 20, 2016

Jaguar boosts entry-level efforts with nostalgic Instagram placement

January 20, 2016

Why mobile in-store winners zero in on more than sales

January 20, 2016

Shiseido goes “From Head to Toe” in Snapchat takeover

January 14, 2016

Big brands embrace convergence of IoT, wearables with commerce

January 14, 2016

Bentley, Vertu extend relationship to include bespoke options

January 12, 2016

Why other location-based technologies could steal beacons’ thunder in 2016

January 11, 2016

Burberry personalizes Lunar New Year notes via WeChat

January 8, 2016

Snapchat’s premium positioning at risk without better campaign analytics

January 8, 2016

Sephora taps in-app messages to reward users in post-holiday slump

January 6, 2016

Rémy Martin opens two-way dialogue with sophisticated GQ audience

January 5, 2016

What Uber’s new travel feature means for the hospitality industry

January 5, 2016

How marketers missed out on native video monetization in 2015

January 4, 2016

What to expect in mobile payments in 2016

December 31, 2015

Why messaging apps saw the biggest mobile wins in 2015

December 30, 2015

Dorchester motivates post-holiday bookings via reimagined carol

December 29, 2015

Internet of Things brandishes possibilities, challenges for marketers in 2016

December 29, 2015

How mobile will transform hotel front desks next year

December 28, 2015

Twitter’s patent for selfie drone creates opportunity for marketers

December 24, 2015

Why marketers should follow beauty brands’ use of augmented reality

December 23, 2015