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Aug. 10, 2020
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Shiseido goes “From Head to Toe” in Snapchat takeover

January 14, 2016

Shiseido Snapchat still Shiseido Snapchat still

 

By Staff reports

Japanese personal care brand Shiseido is driving attention to its newly created Snapchat account through a blogger takeover.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. CSR needs to be more than “skin deep”: Positive Luxury
  3. Luxury travel will return later this year: study
  4. In-app mobile ads critical for luxury advertisers: expert
  5. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  6. Luxury brands must think like gladiators to woo China’s youngest consumers
  7. Home renovations on the rise as consumers stay home
  8. Younger, Asian consumers fueling luxury growth: Bain
  9. How retailers should deal with stale inventory from store closures
  10. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
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