Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"e875b2fbbbceefb764431dc5c0ebefd2","s":"d1c2b0b5db2030f0"}
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