Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"4a5a3ba559d63fa79b9e42ba6e2325dd","s":"346bac1bd06d5f93"}
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