Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"2083ec6cd9b3880f85fe56edc4c4d4a9","s":"9209a8bf9c92cce9"}
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