Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"007b7d917ea9e330870011e5eca07ac8","s":"a3d194c26c471c7e"}
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