Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"f4655e496a1c644df5c4f338ab3e9a11","s":"7868a583b3114239"}
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