Research
October 23, 2024
A rising demographic of prestige goods buyers is focused on making memories. Image credit: Havas
By Zach James
Traditional high-end product releases and campaigns are falling out of consumer favor, according to the findings of U.K.-based advertising agency Havas Media.
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","iv":"85a7071a2b3a6ee76da6b39d2013ff64","s":"d13f1ad36d20a141"}
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