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AI and the future of sales
March 3, 2023 By

AI tool are here to stay and can be a valuable asset to sales professionals.

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Do not pay the price: hire smart
February 23, 2023 By

Various states have numerous laws surrounding employment interview questions, pre- and post-employment testing, the use of AI in hiring and salary disclosures.

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“Green Guides” makeover on horizon: Implications for apparel and cosmetics retailers?
February 21, 2023 By

First issued in 1992 and last updated in 2012, the Green Guides are widely regarded as the principal reference point for the evaluation of green marketing claims.

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Impact of AI on luxury
February 20, 2023 By

AI will fundamentally revolutionize how luxury brands engage and connect with their retail and VVIP customers.

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5 key trends in Middle Eastern luxury retail
February 17, 2023 By

The UAE in the Middle East is highly demanding of experiences, services and the ability to select products that tap into the local culture, while having an international look and feel.

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Targeting the affluent as UK economy sees fall in living standards
February 14, 2023 By

The Office for Budget Responsibility suggests that the United Kingdom is poised to see the worst fall in living standards since records began in 1948.

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Luxury’s new direction as markets and consumers evolve
February 2, 2023 By

The years 2021 and 2022 once again proved that the luxury sector has always been the last to enter, but first to recover from any kind of economic or geopolitical crisis.

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Louboutin walks away with a win against Amazon’s fake footwear
January 31, 2023 By

The Court of Justice of the European Union (CJEU), in a highly anticipated decision, ruled that Amazon may be held liable for the advertising of infringing goods that bear registered trademarks.

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Why sowing Discord is helping build brand communities
January 25, 2023 By

For brands looking to build passionate and loyal online communities, it is time to look at other options.

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In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
January 10, 2023 By

Trade dress can be a very powerful form of protection, but only if a company understands how to gain and maintain it.

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Balenciaga: A practice in emotional avoidance behavior
January 5, 2023 By

In psychology, avoidance behavior is characterized as behavior that people use to escape or distract themselves from difficult thoughts, feelings and situations.

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What retailers are watching in 2023
January 4, 2023 By

Proactive retailers are actively reviewing the way they pay and classify employees and their safety priorities as identified recently by the Consumer Product Safety Commission.

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How to make TikTok video creative work harder
December 27, 2022 By

Smart brands will not avoid TikTok in the downturn — they will lean in, take advantage of favorable pricing to drive conversions and ROI, and steal share from the competition.

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Can you discount luxury merchandise while maintaining brand integrity?
December 16, 2022 By

By offering discounted goods to a new set of consumers who may not have been able to afford them previously, brands are building a connection with younger people who are rising in economic status without undercutting the value of other products.

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Data-driven creative helps brands go from global to local
December 5, 2022 By

The dance of applying strategic and creative expertise to local campaigns varies in complexity depending on the level of centralized control at the global level.

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Customer centricity from the inside out
December 2, 2022 By

To create value and increase return on investment, customer experiences and employee experiences walk hand-in-hand to form customer centricity.

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What unionization will mean to luxury fashion
October 17, 2022 By

It is unclear whether COVID shifted priority to personal time and family, caused feelings of fatality that alter rationale for late hours, or something else. What is clear is that there is a dearth of qualified talent applying for jobs in the retail sector.

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Bridalwear battle over social media is cautionary tale for eponymous brands
October 13, 2022 By

Designer Hayley Paige Gutman’s battle against her former employer, JLM Couture Inc., in New York federal court, to maintain control of her social media accounts sheds light on the issues of social media branding and eponymous trademarks.

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Digital transitions that will help luxury brands stay relevant
July 20, 2022 By

Innovation is the parameter for exclusivity, and what better ally than the shape-shifting panorama of digitalization?

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What tech CEOs get wrong about positioning
July 7, 2022 By

Positioning is critical to the success of every tech business, but executives often overlook its importance.

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Q2 luxury real estate: Time on market to increase for luxury listings
July 6, 2022 By

Agents and brokers will have to be more creative in marketing and pricing, leveling with sellers that luxury housing demand is returning to pre-pandemic levels.

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