Columns

The business of telephone solicitations just got a bit more confusing. The FCC recently began enforcing new, more stringent consent requirements aimed at protecting consumers from receiving unwanted telephone solicitations.

I had the pleasure of visiting the Hermès pop-up shop in New York a couple of weeks ago and it begged a question: Are pop-up shops an effective retail strategy for luxury brands?

Keeping mobile Web sites separate made sense when mobility meant quick, on-the-go access to the most important content and, for most brands, this was the best path forward. Not anymore.

Many “Armageddon dates” have come and gone. Millennial computer clocks. Mayan calendars. Oct. 16, 2013. Without an action plan, this date could become Judgment Day for your existing SMS/MMS programs and opt-in databases.

Many companies pay lip service to this idea of letting customers and employees co-create content, experiences and even product development.

Considering a geofencing campaign? There is more to it than simply marking a territory and waiting for customers to walk by.

With the recent celebration of the success of Facebook Mobile News Feed Ads, much optimism has been spread about the opportunities for mobile publishers and developers to finally crawl their way out of the mobile advertising abyss.

If the affluent live in a gated world, how do you get past the gate? The past two decades have seen a dramatic rise in the number of luxury towers, members-only resorts and gated communities.

Mobile data can be a fountain of consumer insight, but not all marketers are taking full advantage of the opportunity. It is possible that many marketers simply do not know what they have at their fingertips.

What is lacking in mobile media today? Namely: lack of audience buying at scale, lack of brand safety, lack of efficiency and a lack of audience buying. You may have noticed that I repeated one of these twice.

Thanks to today’s mobile-heavy environment, the traditional idea of the consumer shopping experience is as good as gone.

The advertising industry has been closely watching the growth of mobile as a platform and eyeing innovations that will solidify its position as the ad delivery platform of choice.

Google recently removed the ability to use its keyword tool to get mobile keyword search volume estimates. While this makes things trickier, it does not make it impossible to get mobile keyword data.

The explosive growth of digitized payments – people paying for things with debit and credit cards instead of cash – combined with online banking adoption has set the stage for a mobile banking and marketing revolution.

We have been spending a lot of time with publishers talking about native ads and the one question I am getting asked about over and over again is how to price native ad inventory.

Mobile and social are not only changing the way we buy everything from food and clothes to electrical goods and cars—they are radically influencing the way we gather and share information about products and companies.

On the eve of Google’s 15th birthday last week, the search giant unveiled an algorithm update that had marketers on their toes on the effect it might have on their Google rankings, leaving some panicking that “SEO is dead.”

Like any good online marketing campaign, mobile advertising requires a lead-generation component to generate sales. And great mobile lead generation requires a complete rewrite of most brands’ mobile marketing playbook.

As we enter the fourth quarter sprint to the holiday sales season and year-end recaps, we will see our fair share of media and industry experts obsessing over the rapid growth of ecommerce and predicting yet another year of online putting bricks-and-mortar retailers on the ropes.

Luxury brands have the difficult task of intriguing the affluent consumer and keeping them coming back for more. To make things more challenging, the holiday season puts enormous pressure on marketers to develop a successful strategy to entice shoppers.

If you have ever been a regular at a mom-and-pop restaurant, you know there are perks to being one of the owner’s best customers.