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Marketing

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Where do luxury brands go after the Kris Wu and Zhang Zhehan scandals?

August 26, 2021

Ambassadors, storytelling propelling brands’ social media success

August 25, 2021

Lamborghini journeys into Huracán STO versatility

August 25, 2021

Rapper’s deluxe: Why hip hop and luxury are suddenly such a good mix

August 23, 2021

Everyday social media users becoming consumers’ preferred ‘influencers’

August 20, 2021

Why local stores are crucial for online convenience

August 19, 2021

Nearly 1 in 4 holiday shoppers will skip stores: report

August 18, 2021

Brands benefit by communicating corporate activism: RepTrak

August 17, 2021

Why Chinese shoppers are not loyal

August 17, 2021

Mood of global millionaires in the pandemic-era

August 16, 2021

How do you know your China market research is working?

August 13, 2021

Why luxury brands cannot ignore TikTok

August 13, 2021

Does marketing change in an inflationary environment?

August 12, 2021

The new digital paradigm for luxury brands in China

August 10, 2021

In 2021, there are ambassadors for every brand

August 9, 2021

How Gen Z anxiety is shaping the China market

August 9, 2021

Have China’s “traffic stars” become toxic for beauty brands?

August 5, 2021

Luxury generates $101M in media impact value at Cannes: Launchmetrics

August 4, 2021

Global millionaires feel good about their future: report

August 3, 2021

Authentic actions key for brands reaching conscious consumers

August 2, 2021

How can luxury brands earn cultural credibility from China’s Gen Z?

July 30, 2021