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Marketing

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Luxury and pranks go hand-in-hand on April Fools’ Day

April 1, 2019

Instagram testing new features in video push

April 1, 2019

How to advertise on podcasts

March 29, 2019

Oberoi puts lens on personal service with rebranding

March 28, 2019

Television is a losing channel

March 28, 2019

Instagram extends interactive Stories feature to sponsored posts

March 27, 2019

SK-II infuses humor into skincare series

March 26, 2019

Tod’s captures handbag connection in candid films

March 26, 2019

Boss leans into lifestyle appeal with travel diaries

March 26, 2019

Luxury brands aim to mobilize consumers for World Water Day

March 22, 2019

Asian millionaires looking to spend on travel, hard luxury goods

March 22, 2019

What brands, advertisers and influencers can learn from #FyreFestival

March 22, 2019

Millennial, Asian outreach boosts value of Italian luxury brands

March 21, 2019

JW Anderson hawks handbags in infomercial spoof

March 20, 2019

Gucci’s UK search volume up as brand cultivates millennial loyalty

March 20, 2019

Television advertising is losing its clout in conversational pull

March 18, 2019

How Lamborghini drives engagement through social media

March 15, 2019

Micro-influencers care more about results of campaigns: report

March 15, 2019

Luxury marketers can no longer view Chinese consumers as a monolith

March 14, 2019

Facebook edges out brand sites as top digital discovery channel

March 13, 2019

How brands can make their chatbots take off

March 13, 2019