Marketing

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Contemporary logo push revitalized interest in Gucci, says CEO

April 6, 2016

Changing consumer base demands “feminine” leadership qualities

April 6, 2016

As purchase channels broaden, aesthetic environment becomes more important

April 6, 2016

JetSuiteX opens private jet travel to aspirational audience

April 5, 2016

Tag Heuer makes music with millennials through Coachella sponsorship

April 5, 2016

Gucci to merge men’s and women’s wear runway shows

April 5, 2016

Burberry acquaints consumers with Mr. Burberry through sensual narrative

April 5, 2016

Harry Winston appeals to consumer sentimentality with wedding invitation

April 5, 2016

The Economist banks on audience curiosity for 1843 title debut

April 5, 2016

Sponsored mobile videos create opportunity for cohesive partnerships

April 5, 2016

Tom Ford gets personal with Private Collection eyewear

April 4, 2016

Net-A-Porter solves wardrobe dilemmas with style solutions

April 4, 2016

Millennials active luxury buyers, but spending power lies in older generations

April 4, 2016

Louis Vuitton takes on Tokyo as retrospective travels globe

April 4, 2016

Sephora boosts augmented reality shopping with real-time facial recognition

April 4, 2016

Barneys connects art, fashion in Karlie Kloss-fronted campaign

April 1, 2016

Marc Jacobs sends spring sentiments via Daisy messaging

April 1, 2016

Luxury to thrive on what stays the same, not what changes, says Tiffany CEO

April 1, 2016

Ferragamo leverages pursuit of perfection ideology for digital series

April 1, 2016

Jimmy Choo paints edgy, eclectic portrait of spring collection

April 1, 2016

Why visual search’s next frontier could be chatbots, mobile concierges

April 1, 2016