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Dec. 15, 2019
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Research

Millennials active luxury buyers, but spending power lies in older generations

April 4, 2016

Ralph Lauren Collection spring/summer 2016 ad campaign Ralph Lauren Collection spring/summer 2016 ad campaign

 

By Sarah Jones

While millennial consumers have the weakest buying power, they are the most likely of any adult generation to have purchased a luxury good or service within the last 12 months, according to a new report from the Shullman Research Center.

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  1. Bleu de Chanel dives deep with new campaign
  2. Dior goes for gold with flashy J'adore campaign
  3. 42pc of British luxury is exported to EU. What happens now with thumping Tory victory?
  4. LVMH’s Bernard Arnault is 2019 Luxury Personality of the Year
  5. Delta Air Lines’ stake in Wheels Up takes on NetJets in hot private jet travel market
  6. Current retail technology and consumer behavior not yet in sync: report
  7. Travel advisors are hottest new thing that never went away
  8. Carolina Herrera seeks rebellious men with powerful fragrance ad
  9. Chinese travelers want personalized service, embracing experiential: report
  10. Day's wrap: Gold, China, Balmain, British luxury and Luxury Daily holiday offer
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