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Jan. 29, 2020
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Research

Millennials active luxury buyers, but spending power lies in older generations

April 4, 2016

Ralph Lauren Collection spring/summer 2016 ad campaign Ralph Lauren Collection spring/summer 2016 ad campaign

 

By Sarah Jones

While millennial consumers have the weakest buying power, they are the most likely of any adult generation to have purchased a luxury good or service within the last 12 months, according to a new report from the Shullman Research Center.

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  1. Porsche, Genesis turn to Super Bowl to court luxury's next generation
  2. Day's wrap: Luxury brands donate for coronavirus, LVMH posts record profit and Christie's 100
  3. Four Seasons to double portfolio of private residences by 2025
  4. What the coronavirus outbreak means for the luxury business
  5. Luxury brands take action as coronavirus spreads
  6. LVMH posts record 2019 revenue of $59.1B, up 15pc from prior year
  7. Christie’s targets budding collectors with accessible Christie’s 100 online-only auction
  8. Cannabis: Making a case for luxury to dive in
  9. Dior goes for gold with flashy J'adore campaign
  10. Tiffany, in nod to sustainability, throws weight behind new Bloomberg Green media brand
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Luxury brands donate for coronavirus, LVMH posts record profit and Christie’s 100
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Day’s wrap: Luxury brands donate for coronavirus, LVMH posts record profit and Christie’s 100
Luxury brands take action as coronavirus spreads
LVMH posts record 2019 revenue of $59.1B, up 15pc from prior year