Marketing

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Tag Heuer puts horologists in driver’s seat via NYT VR app content

March 28, 2016

YSL Beauty exudes magnetism, confidence in men’s fragrance effort

March 28, 2016

Marketers value location-based ads, but in-store experience is lacking: Forbes exec

March 28, 2016

Top 5 brand moments from last week

March 28, 2016

Chanel inspires self expression through diversified beauty looks

March 25, 2016

Vogue does one better, gives Kendall Jenner own issue

March 25, 2016

As social influencer programs gain, some marketers land in hot water

March 25, 2016

Hennessy takes consumers on 360-degree odyssey of the senses

March 25, 2016

Nordstrom furthers technology focus with new hire

March 24, 2016

Smartwatches muscle analog for attention, recognition at Baselworld 2016

March 24, 2016

Dior leverages Versailles’ sophistication for children’s collection

March 24, 2016

Tod’s proves two is better than one to launch Double T line

March 24, 2016

Audi mixes service with promotion in branded WiFi networks

March 23, 2016

Fortnum & Mason sends consumers on a hunt for golden egg

March 23, 2016

Gucci builds made-to-measure wardrobe for billionaire Bruce Wayne

March 23, 2016

Mandarin Oriental grants photographer backstage pass to fete 80 years

March 23, 2016

Snapchat’s unpolished content establishes closeness between brand and consumer

March 23, 2016

Puiforcat taps creative minds to modernize wine drinking

March 23, 2016

Forevermark reveals diamond’s journey through Departures placement

March 23, 2016

Apple’s move downstream means lower app spends

March 23, 2016

Piaget exudes radiance in new global advertising campaign

March 22, 2016