Luxury Daily
World’s leading luxury business publication
May 30, 2020
  1. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  2. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Lamborghini turns to LEGO for replica model of its most powerful car yet
  5. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. All eyes on China for luxury’s recovery, but no guarantees of future success
  8. South Korea is bright spot for luxury in 2020
  9. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
  10. The incredible Indian luxury consumer
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Snapchat’s unpolished content establishes closeness between brand and consumer

March 23, 2016

Burberry Snapchat campaign in progress Burberry Snapchat campaign in progress

 

By Sarah Jones

As content consumption continues to shift toward mobile devices, Snapchat is benefiting due to its quick bursts of immediate entertainment.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  2. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  3. Swiss watchmaker IWC Schaffhausen taps Facebook Messenger chatbot for customer communications
  4. Lamborghini turns to LEGO for replica model of its most powerful car yet
  5. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. All eyes on China for luxury’s recovery, but no guarantees of future success
  8. South Korea is bright spot for luxury in 2020
  9. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
  10. The incredible Indian luxury consumer
VIDEOS
More Videos

MORE IN Mobile
Should retailers stop accepting cash?
Christie’s, buoyed by digital reception, to offer highest-value jewels lot for online sales
Navigating Tmall: A guide for luxury
Virtual Sephora Day in China attracts 1M+ viewers for 2020 beauty trends presentation
Tmall’s head of fashion in Europe on new Luxury Soho channel
The pros and cons of flash sales in China



RECENT ARTICLES
Day’s wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
Lamborghini turns to LEGO for replica model of its most powerful car yet

LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
South Korea is bright spot for luxury in 2020
Mandarin Oriental, prolific in output, offers fantastic recipes for home chefs