Luxury Daily
World’s leading luxury business publication
Jan. 20, 2019
  1. Millennials - Luxury Memo special report
  2. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  3. Sharing economy helps rather than hurts luxury brands
  4. Hermès sets off on global tour in sci-fi cartoon
  5. Nordstrom returns to the Tonys with an emphasis on fashion
  6. Optimism in the air at SIHH
  7. How brands are tapping Facebook Messenger to bolster customer service
  8. Family friction perceived as biggest wealth management obstacle: report
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Luxury to experience small growth in 2017, thanks to recovery of Chinese consumers
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Mobile

Snapchat’s unpolished content establishes closeness between brand and consumer

March 23, 2016

Burberry Snapchat campaign in progress Burberry Snapchat campaign in progress

 

By Sarah Jones

As content consumption continues to shift toward mobile devices, Snapchat is benefiting due to its quick bursts of immediate entertainment.

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  1. Millennials - Luxury Memo special report
  2. Day's wrap: Tiffany, Tesla, Balmain, Reebonz, #10YearChallenge and Luxury Institute
  3. Sharing economy helps rather than hurts luxury brands
  4. Hermès sets off on global tour in sci-fi cartoon
  5. Nordstrom returns to the Tonys with an emphasis on fashion
  6. Optimism in the air at SIHH
  7. How brands are tapping Facebook Messenger to bolster customer service
  8. Family friction perceived as biggest wealth management obstacle: report
  9. Luxury travel industry to reach $1.2B by 2020: report
  10. Luxury to experience small growth in 2017, thanks to recovery of Chinese consumers
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