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Aug. 25, 2019
  1. Stella McCartney creates romantic collection with pop star
  2. How to make platform choices for ecommerce in China
  3. Nordstrom taps mobile to bring personalization into stores
  4. Lancome to secure spokeswoman Julia Roberts for $50M
  5. Estée Lauder chairman inks publishing deal
  6. 9pc of US consumers trust text messages from brands: Forrester
  7. BMW connects with young consumers via CNN sponsorship on Snapchat
  8. Baby boomers and millennials united in desire for experiential offerings
  9. Chanel, Hermès rank as top brands worth premium pricing: survey
  10. Marc Jacobs takes stand for Planned Parenthood with charitable apparel
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Mobile

Snapchat’s unpolished content establishes closeness between brand and consumer

March 23, 2016

Burberry Snapchat campaign in progress Burberry Snapchat campaign in progress

 

By Sarah Jones

As content consumption continues to shift toward mobile devices, Snapchat is benefiting due to its quick bursts of immediate entertainment.

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  1. Stella McCartney creates romantic collection with pop star
  2. How to make platform choices for ecommerce in China
  3. Nordstrom taps mobile to bring personalization into stores
  4. Lancome to secure spokeswoman Julia Roberts for $50M
  5. Estée Lauder chairman inks publishing deal
  6. 9pc of US consumers trust text messages from brands: Forrester
  7. BMW connects with young consumers via CNN sponsorship on Snapchat
  8. Baby boomers and millennials united in desire for experiential offerings
  9. Chanel, Hermès rank as top brands worth premium pricing: survey
  10. Marc Jacobs takes stand for Planned Parenthood with charitable apparel
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