Marketing

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High-net-worth individuals accrue 5.8 wealthier peers for branded connections

October 1, 2015

Celebrity endorsements only go so far without proper facilitation

October 1, 2015

What brands can learn from Volvo’s award-winning creative: Digital execs

October 1, 2015

La Mer takes back time with latest age-transcending serum

September 30, 2015

Maxus Global exec: Marketers need more thoughtful approach to mobile platforms

September 30, 2015

Valentino highlights heel versatility in magician-themed video

September 29, 2015

Dior explores heritage from outside perspective in new tome

September 29, 2015

Chanel plays with jazz band for Blues Rhythm collection effort

September 29, 2015

H.Stern captures jewelry’s emotional trigger for 70th anniversary

September 29, 2015

Heyday for hashtags has passed for marketers

September 29, 2015

Bally underscores craft during Milan Fashion Week via Periscope

September 28, 2015

Ad-blocking renders some retail sites unusable on iPhone

September 28, 2015

Etihad Airways takes off to Europe for mobile cabin display

September 25, 2015

Dior redefines fragrance application for consumer exploration boost

September 25, 2015

Saks gives fresh take on the modern woman in fall beauty catalog

September 25, 2015

Veuve Clicquot captures employee savoir-faire in episodic film

September 25, 2015

Mobile’s significant influence on in-store sales overlooked by many retailers: Deloitte

September 25, 2015

Lane Crawford sets sight on next 165 years using Swarovski crystals

September 24, 2015

Better push notifications needed as messaging becomes fundamental to connected devices: Forrester

September 24, 2015

Toolkit of the future needed to fuse retail, luxury

September 23, 2015

Vogue Paris pays homage to industry legends to fete 95th year

September 23, 2015