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Dior redefines fragrance application for consumer exploration boost

September 25, 2015

Dior's J'adore and J'adore Touche de Parfum Dior's J'adore and J'adore Touche de Parfum

 

By Jen King

French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.

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  1. Printemps brings Paris to life for summer campaign
  2. Barneys, Moncler, Fenty Beauty and automakers - News briefs
  3. Fendi, Frette, TCS, BMW and Black Tomato - Live news
  4. Defining the right social impact platform for your brand
  5. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  6. Webinar on Aug. 21: “Property and Furnishings: How to Hit a Home Run”
  7. Black Tomato offers luxury travel without the long haul
  8. Fendi turns brand ambassador into fashion collaborator
  9. Day's wrap: Fendi, Frette, TCS, BMW and Black Tomato
  10. Frette updates Boston boutique with lifestyle approach
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