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Sep. 17, 2019
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Dior redefines fragrance application for consumer exploration boost

September 25, 2015

Dior's J'adore and J'adore Touche de Parfum Dior's J'adore and J'adore Touche de Parfum

 

By Jen King

French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.

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  1. How to save fashion retail
  2. Tiffany translates romantic positioning into coupled scents
  3. Kohler ties fairytale ad concept to fantasy film release
  4. Day’s wrap: Chanel, Rolls-Royce, Lanvin, Dior, Cincoro and American Express
  5. Dior admits to Sauvage missteps after campaign controversy
  6. Consumers increasingly turning to AI assistants for product advice, customer service
  7. Stuart Weitzman showcases strength in men’s launch
  8. Rolls-Royce reaches Rockies with Denver dealership
  9. Luxury brands ill-equipped to meet shoppers' ecommerce expectations
  10. Last chance to register for the holiday outlook webinar
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