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July 21, 2025
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Dior redefines fragrance application for consumer exploration boost

September 25, 2015

Dior's J'adore and J'adore Touche de Parfum Dior's J'adore and J'adore Touche de Parfum

 

By Jen King

French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.

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  1. In new campaign, Balenciaga riffs on luxury culture
  2. Berluti recruits French actor Victor Belmondo
  3. Wellness series premieres at regional properties under Marriott’s Luxury Group
  4. Balenciaga opens boutique at Royalmount in Quebec
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Louis Vuitton opens two art exhibitions in Osaka
  7. Cartier toes high-end, heritage line with latest watch launch
  8. Filmmaker Martin Scorsese rocks menswear from Giorgio Armani, Kith
  9. Introducing ‘Heirloomcore’
  10. Off the Cuff: Getting to know luxury's top-tier talent in Q2 2025
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