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Luxury positions fashionable foot forward for Super Bowl

February 11, 2022

Maserati sponsors Rolex Monte-Carlo Masters tournament

February 10, 2022

Gucci, GQ Sports celebrate Super Bowl with pineapple collection launch

February 10, 2022

Omega measures more than time in new Olympics spot

January 31, 2022

VistaJet partners with golfer Jon Rahm

January 20, 2022

Tag Heuer releases Naomi Osaka edition watch

January 17, 2022

Novak Djokovic saga begs question: When should luxury brands stray from ambassadors?

January 13, 2022

Saks launches Game Day Capsules with help from NFL star

January 11, 2022

Fendi hits the slopes with Olympics-inspired collection

December 23, 2021

Dior kicks off new ambassador relationship

December 17, 2021

One Sotheby’s International becomes official partner of Miami Dolphins

December 9, 2021

Moncler announces collaboration with Inter Milan football club

December 6, 2021

Hublot heads countdown for 2022 FIFA World Cup

November 29, 2021

Hennessy, NBA make moves for lasting global impact

October 28, 2021

Is the NBA a slam dunk for luxury marketers?

October 19, 2021

Burberry expands charitable cycling partnership for Tour of Britain

September 13, 2021

Dior touts sporty partnership with Paris Saint-Germain

September 8, 2021

Luxury goes for aces with US Open partnerships

September 7, 2021

Luxury watchmakers celebrate US Open with new partnerships

August 30, 2021

Lexus kicks off multiyear partnership with NFL’s Miami Dolphins

August 11, 2021

Lamborghini complements paragliding champion in exciting new effort

July 30, 2021