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Novak Djokovic saga begs question: When should luxury brands stray from ambassadors?

January 13, 2022

Saks launches Game Day Capsules with help from NFL star

January 11, 2022

Fendi hits the slopes with Olympics-inspired collection

December 23, 2021

Dior kicks off new ambassador relationship

December 17, 2021

One Sotheby’s International becomes official partner of Miami Dolphins

December 9, 2021

Moncler announces collaboration with Inter Milan football club

December 6, 2021

Hublot heads countdown for 2022 FIFA World Cup

November 29, 2021

Hennessy, NBA make moves for lasting global impact

October 28, 2021

Is the NBA a slam dunk for luxury marketers?

October 19, 2021

Burberry expands charitable cycling partnership for Tour of Britain

September 13, 2021

Dior touts sporty partnership with Paris Saint-Germain

September 8, 2021

Luxury goes for aces with US Open partnerships

September 7, 2021

Luxury watchmakers celebrate US Open with new partnerships

August 30, 2021

Lexus kicks off multiyear partnership with NFL’s Miami Dolphins

August 11, 2021

Lamborghini complements paragliding champion in exciting new effort

July 30, 2021

Luxury makes presence known at controversial Olympics

July 23, 2021

LVMH brands help celebrate NBA champion Milwaukee Bucks

July 21, 2021

Luxury automakers gear up for London E-Prix return

July 20, 2021

Lexus owner distances itself from Olympics advertising

July 19, 2021

Wheels Up, NFL launch community outreach programs

July 13, 2021

Ahead of Olympics, Tokyo’s COVID-19 emergency hampers economic recovery

July 9, 2021