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Fragrance and Personal Care

Celebrities cede ground in beauty sector to social media influencers: Launchmetrics

December 16, 2022

China's highly interconnected population places more trust in social influencer recommendations than celebrity promotion when deciding on beauty purchases. Image Credit: Launchmetrics China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics

 

By Marybeth Connaughton

Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Fendi pays homage to artist with playful puppet fall campaign
  3. Dior dives into French Riviera with escapist fragrance
  4. Brioni launches anniversary capsule at Bergdorf Goodman
  5. Hermès showcases the surreal for spring campaign
  6. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  7. Chanel unleashes ‘From Dream to Reality’
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Luxury Women to Watch 2017
  10. Pratesi continues retail push with new Boston boutique
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