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Feb. 8, 2026
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Fragrance and Personal Care

Celebrities cede ground in beauty sector to social media influencers: Launchmetrics

December 16, 2022

China's highly interconnected population places more trust in social influencer recommendations than celebrity promotion when deciding on beauty purchases. Image Credit: Launchmetrics China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics

 

By Marybeth Connaughton

Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.

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  1. Estée Lauder Companies raises full-year outlook
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  5. Qatar Airways, Art Basel kick off partnership in Doha
  6. Versace hires Pieter Mulier as chief creative officer
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  8. Diane von Furstenberg named Icon in The Time 100
  9. Coty partners with OpenAI
  10. Gucci studies connection in spring/summer 2025 campaign
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