Fragrance and Personal Care
December 16, 2022
China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics
By Marybeth Connaughton
Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.
{"ct":"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","iv":"5988a9feb59059719cbab796e954e3ed","s":"0d8de19b67d84e0b"}
Share your thoughts. Click here