Fragrance and Personal Care
December 16, 2022
China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics
By Marybeth Connaughton
Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.
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","iv":"f3457477f64d41750c6d067b3bc8648d","s":"ea820eb0c69a691d"}
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