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April 12, 2026
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Fragrance and Personal Care

Celebrities cede ground in beauty sector to social media influencers: Launchmetrics

December 16, 2022

China's highly interconnected population places more trust in social influencer recommendations than celebrity promotion when deciding on beauty purchases. Image Credit: Launchmetrics China's population places more trust in social influencer recommendations than celebrity cosigns when deciding on beauty purchases. Image credit: Launchmetrics

 

By Marybeth Connaughton

Celebrity impact in the beauty sector has waned as consumers increasingly look to social media influencers when making purchasing decisions, a new study by Launchmetrics reveals.

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  1. Bentley reveals festive commission in witty Christmas campaign
  2. Mandarin Oriental refreshes The Landmark, Hong Kong
  3. Air France unveils Le Bon Marché pop-up for holiday shoppers
  4. IWC supports global marathon to prompt thoughtful water consumption
  5. Overtaking Miu Miu, Saint Laurent tops Lyst Index in Q3
  6. What to look for when buying your first luxury watch
  7. Subscribe now: $12 for 12 weeks
  8. Facebook's Mark Zuckerberg: A privacy-focused vision for social networking
  9. Facebook empowers users, but limits advertisers with new privacy feature
  10. Presentation decks and agenda for Luxury FirstLook Jan. 15
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